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Digital Business. It’s easy with a little up-skilling.

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Neha, from B’lore, the first member of my eLearning community is a Bio-tech graduate and has experience in Finance. Yet, just by following step by step instructions in the program, she was able to create her own website from scratch.

And not the basic PHP coded website but a website made using WordPress as a framework and a beautiful theme. She not only built a beautiful homepage showcasing her best accomplishments, two pages describing her program and her talk show, but also built a landing page, integrated with getresponse, the most “in” email marketing tool in the market these days.

Who would have thought that a new entrepreneur could build her own website without any technical help what so ever.

Imagine the control a business owner would have over their technical assets, if they could manage their own website and understood the basic technical stuff, to be able to control their development teams.

Right now, the market scenario is such that a business has to outsource their website development and management activities to a third party and completely depend on them for making even the most basic changes.

Contrary to that, Neha will now be writing and publishing her own articles directly on her new website. Neha would be able to do all the website related changes herself.

For a start up entrepreneur who does not have a lot of funds to invest in marketing themselves, doesn’t this scenario sound like a blessing? Now an entrepreneur like Neha would have complete control on how the market perceives her and what her message to the market is going to be.

No matter what idea she gets in the middle of the night, she will be able to implement right away, without waiting for any developer or any other company. The money that she would have invested in getting a website made, is the money that can now use to promote her website, on Google Adwords, Facebook Paid Marketing, Linkedin Ads Marketing etc.

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