I fell for this trap called Massive Action decades ago when I was taught that hard work is the key to success. And when I got success because of hard work, I started believing in this myth even more.
Until in 2011 when I started my first business and I took MASSIVE ACTION. I worked day and night, 12-13-14 hours every day on my business for 2 full years. Sometimes I ate no lunch, sometimes no dinner.
I had no money or time to even get my eyebrows and facial done. My skin had tanned just by running around in the sun from one direction to the other.
When I lost my business that time and I introspected, I asked God, what went wrong, I worked so hard. And God said, you were running but in the WRONG direction. I was taking massive action but in the wrong direction.
Hard work pays well in job but not in business. Successful business is an amalgamation of Mind + Body + Brand.
More detailed explanation and storytelling in the podcast episode above.
Instead of falling for the trap called MASSIVE ACTION, use your mind, body brand effectively.