I have been wearing my branded T-Shirt for about 6 months now and over that period have observed many benefits of wearing my cause’ s T-Shirt.
Yes, your business is your cause. If it wasn’t a cause for you, you wouldn’t have started it. But over a period of time, with setbacks, challenges, you forget the cause for which you started the business. Here also your T-shirt helps you out.
No. 1 reason why T-shirt Marketing works.
When you wear the T-Shirt, you wear the responsibility of your cause on your shoulders. So your business does not remain a mere task but it becomes a cause, a mission for which you get up and fight every single day. If you have started your business for any other reason other than solving a problem in the world, then it might not work for a long term.
No. 2 Reason
Whereever you go wearing your T-Shirt, you spread the message about the business. Now in the initial days you will be conscious of wearing it. You might feel like you are trying too hard and being salesy but after a while you will forget that you are wearing a marketing T-Shirt and you will lose the thought of being conscious of promoting yourself. You will go about doing your normal chores when people will walk up to you asking for your help. Remember, as a business, you are solving a problem so the people for whom you are solving a problem will automatically be attracted to you.
No. 3 Reason
Write a clear message on your T-Shirt instead of convoluting it or just printing your logo on the T-shirt. The message should TALK to your target audience so much so that they approach you. If your message is crystal clear, nothing can stop them from coming to you.
Below is what I got printed on my T-Shirt.
It saves a lot of time in the morning and the stress of what to wear. Atleast one decision is taken care of.
No. 5 Reason
When people around you see you committed to your cause, they start helping you out and send you leads. They also spread the word about you. Who wouldn’t like that?
Those were my top 5 reasons for T-Shirt Marketing. Let me know what you think ?